PoolCRM, built by a former pool pro
Every lead captured. Every missed call texted back in seconds. Every finished job asking for a review. PoolCRM is the system that makes sure nothing falls through the cracks, set up and run for you by someone who has actually run the routes.
It's 7pm on a Saturday and someone's pool just turned green. They call three companies. The one that answers first wins the route customer, and their $2,400 a year.
You were elbow-deep in a filter when they called you. By the time you saw the voicemail, they'd hired someone else.
I ran a pool service company. I lived this. PoolCRM is the system I wished I had.
One system, set up for you, that catches the work your phone and inbox keep dropping.
A missed call gets a text within seconds, before the customer dials the next company on Google.
Calls, texts, emails, Facebook, and Google messages in a single thread per customer. Nothing scattered, nothing lost.
Every finished job triggers a review request, so your reputation compounds and you climb the local map.
Quotes and new leads get nurture sequences that keep working nights and weekends until the job books.
Every lead, quote, and job on one board, so you always know what's waiting on you and what's waiting on them.
A monthly report with plain numbers: leads, booked jobs, reviews. No vanity metrics, no fog.
Call, form, or message, captured the second it lands.
Automated text hits in seconds, before they call the next guy.
Follow-up works until it's on your calendar.
Job done and logged, ready for the next step.
Review requested, customer nurtured for repeat and referral.
PoolCRM works alongside Skimmer, Pool Brain, Jobber, or whatever runs your trucks. Your route app manages the work. PoolCRM handles the leads, follow-up, and reviews that keep the trucks busy.
Before BJG Digital, I owned and ran a pool service company. Dispatching trucks, chasing leads, sweating payroll. I know the difference between a lead and a booked job, and what a slow follow-up really costs.
PoolCRM isn't software you babysit. I set it up, I tune it, and I send you the numbers every month. You run the pool company.
customers added for Brilliant Pools, one of the Valley's largest pool service companies, running on this exact system.
No, and it's not trying to. Your route software runs the operational side: stops, chemicals, tech schedules. PoolCRM handles the growth side: capturing leads, following up, booking jobs, and collecting reviews. Most growing companies run both.
About a week. The system is built from a pool service template we've refined across real companies, so setup is fast. We adjust it to your services, your areas, and your voice, then test before it touches a customer.
No. PoolCRM works behind your existing number. Missed calls trigger the instant text back automatically, and nothing about how customers reach you changes.
That's the next rung. PoolCRM is the foundation, and our AI layer plugs into it when you're ready, answering every call and text in under 30 seconds, 24/7, and handing your team a summary of every conversation.
Month to month. The system earns its keep or you leave.
Book a 15-minute walkthrough. I'll show you exactly where leads are slipping through your current setup, and what PoolCRM does about each one.
Book your walkthrough